Yves here. We are a bit leery of overdoing generational memes in politics, since as Lambert and I stress, cohorts defined by marketers don’t have agency. Please tell us where to find a Boomers’ lobbyist. Mark Zuckerberg has more in common with much older tech squillionaires than he does with proles ordinary people his own age. The 0.1% and 1.0% have been wining the class war, and getting everyone else pitted against each other on various identity lines like age cohort is a great way to keep the opposition divided and weak.
Having said that, successful political and economic action requires recognizing the different perspectives and priorities of various groups in communicating with them and building support.
By Oliver Ward, a freelance journalist and the political editor of ASEAN Today. His work has been featured in The London Economic, International Policy Digest, The Duran and The East Asia Gazette among other places. Originally published at
Millennials have faced a litany of charges in the media from displaying traits of narcissism, self-entitlement and laziness to killing off traditional , , and even causing the future demise of . They are infantilised and derided, branded as a generation of “” who shun responsibility and fear growing up.
But unlike the baby boomers before them, millennials have not had the opportunity to step out of their parent’s shadow and flourish. The economic climate of the 21st century has produced a generation of overworked and underpaid employees living through a rise in right-wing thought that is testing the resilience of the political system on both sides of the Atlantic.
In the US, the average millennial enters the workforce with Millennial unemployment is the national average, and those who do find work are paid salaries that are than those the baby boomers received when they were the same age. Between 2008 and 2013, millennials were the only section of the workforce who saw their .
With real wages sinking and student debt climbing, economic circumstances are causing millennials to postpone taking on financial responsibilities. In 1985, the 21-34 demographic accounted for 38 per cent of America’s car sales, a figure that . Between 2008 and 2011, young people took out a mortgage than between 1998 and 2001. Despite falling prices for food and clothing, younger generations trail their parents’ wealth at the equivalent age by .
The decision to put off marriage, children, and purchasing a home is not borne out of some “Peter Pan syndrome;” it’s a product of the economic uncertainty that faces most millennials, who havn’t been fed the same economic nourishment that promoted maturity, self-sufficiency and independence among their parents. Instead, economic malnourishment has left many craving the financial safety and security of the nest. of 25-29-year-olds report moving back into the family home at some point.
Millennials grew up with the mantra that a college degree guarantees a better life, but after graduating into a recession they are discovering that this is an illusion. Education-inflation has eroded the value of an undergraduate degree even though employers now expect undergraduate studies for even the most rudimentary positions.
Once entering employment, millennials are facing longer workdays. Rather than a lazy generation fused to their iPads, they work longer hours than their parents’ generation. ‘Manpower Group’ found that millennials in the US shun the 40-hour working week, with the average young worker putting in a week and working more than one job to make ends meet. A ‘Project:Time Off’ survey also found that millennials are more likely to forfeit paid vacation (compared to of baby boomers among respondents).
How does this through into politics?
Millennials are confronted by a two-party political system that doesn’t look like them, speak like them, reflect their political views or address their core concerns about precarity. The under-30 demographic is the most ethnically diverse in American history, but the that took office in January 2016 was made up of just 19 per cent women, nine per cent African-Americans, seven per cent Hispanic members, three per cent Asian-Americans, and one per cent openly gay members.
That’s one reason why young voters are disenchanted with politics. Baby boomers now outvote millennials by some and voting among the under-30 demographic in non-presidential elections is at its in 50 years. This means that millennial concerns are often overlooked in favour of themes that resonate with a candidate’s older core voters. But without candidates that inspire them, a growing number of young people are turning their backs on the traditional political system.
A growing majority of 18-35 year old voters reject the core values of both the Democrats and the Republicans. A Reuters/IPSOS poll showed that the Democrats of support among voters aged 18-35 in the last two years. But this support is not going to the Republican Party. Only expressed support for the Republicans, the same figure as two-years ago.
These unaffiliated voters are politically receptive and ready to put their support behind a candidate or a party that speaks for them. But neither of the established parties have offered much to excite the millennial generation. However, when millennials do mobilise behind a candidate they become a powerful voting bloc. Bernie Sanders attracted more than of the under-30 vote in key states like Iowa, New Hampshire and Nevada, and partly as a result was able to mount a coherent campaign in the Democratic presidential primaries.
Most recently, has emerged as a beacon for millennial voters. A 28-year-old community activist and former Bernie Sanders campaign organizer, Ocasio-Cortez defeated the incumbent and senior leader of the House, Joseph Crowley, in New York’s 14th Congressional District Democratic primary in June 2018.
Ocasio-Cortez is running on a Democratic platform, but she doesn’t fit the Democratic mould. On paper, she is even further to the left than Sanders, and supports the abolition of ICE (America’s immigration enforcement agency), free college tuition, and universal healthcare. Her off-the-script running campaign acknowledged her break from the Democratic faithful. Rather than targeting Democratic voters she went after the unaffiliated, persuading them to register as Democrats to vote in the primary, which they did in overwhelming numbers.
The Sanders and Ocasio-Cortez campaigns have shed some light on what it might take to bring millennial voters back into the political fold, and what the future of American politics could look like if they did.
Firstly, millennials don’t subscribe to the current two-party model. Although Sanders and Ocasio-Cortez emerged from within the Democratic Party they occupy the fringes, living in a political River Styx with one foot in the Democratic camp and the other in a political world of their own making.
Secondly, millennial voters are not single-issue voters. Unlike their parent’s generation, just because a candidate aligns with them on one core issue doesn’t mean that they will feel sufficiently inspired to head to the polls and vote. This was evident in the 2016 presidential election, when Donald Trump ran on a platform to reduce the influence of established economic and political interests in politics—a message that is often promoted in millennial circles—but he still to Hilary Clinton.
Finally, young people are acutely aware of the limitations of the four-year-democratic-cycle. They crave solutions to problems that transcend such cycles like climate change and racial injustice. Neither problem has a solution which can demonstrate results within a single term. These issues consistently rank at the top of millennial voter agendas but are rarely priorities for established political candidates, who prefer to channel resources into issues which have quick solutions and produce tangible results that they can call on to drive their re-election campaigns.
But as generational shifts reduce the political influence of the baby boomers, millennials have the opportunity to transform American politics. They have the chance to break up the two-party system, perhaps introducing new parties founded on millennial values or pushing the Democratic Party to the left. Millennial voters could also force both parties to confront the limitations of the current political system. Revitalising democracy to tackle the problems of the modern world would inspire millennial voters and could lead to the emergence of grassroots movements campaigning for reform within the American political system.
Ocasio-Cortez was recently quoted in the left-wing magazine ‘In These Times’ as “the only time we create any kind of substantive change is when we reach out to a disaffected electorate and inspire and motivate them to vote.”
In millennials she has found a whole generation of disaffected voters—disaffected by an economy that has left them working longer hours for less pay than their parents’ generation; disaffected by the pursuit of education and a better life that has left them saddled with debt; and disaffected by a political system that has pushed them and their left-leaning beliefs into the margins.
Ocasio-Cortez and Sanders are showing that millennial voters carry political clout, and that it is perfectly possible to bring them back into the political fold. The Democrats and Republicans can ill-afford to dismiss them as non-voters in the future. Whether or not the two party system survives, the millennial generation will be a force to be reckoned with in the future of American politics.